Completed over a decade ago, the Holladay Avenue Homes (HAH) blend into the neighborhood so well that the fierce opposition that initially faced this housing is difficult to understand. The non-profit developer, the Bernal Heights Housing Corporation (BHHC), organized to fight a developer who wanted to build a wall of market-rate housing across one block of a substandard street. Faced with gentrification, the community's goal was to preserve its mixed-income multi-ethnic character for both homeowners and renters. HAH was proposed as a small step in this direction. However, fearful of the character of future residents and of the possibility that their property values would fall, neighboring homeowners opposed the housing.
The attached buildings are staggered up the sloping site and oriented southward for maximum daylight and solar heating. The shingled structures are set back from the south property line to preserve existing trees and allow space for a pathway that connects the houses to the street. As limited equity homes, a deed restriction limits their resale to people with low incomes. Neighborhood property values continued to soar through the 1980s, making this development an asset to the community. Buck Bagot, co-director of BHHC at the time, reflected on this award-winning housing saying, "Affordable housing development is about two kinds of power, organized money and organized people. We have the low income housing tax credit because of the self-interest of organized money. But to get affordable housing, we need to mobilize folks behind their direct self-interest for a home."